you need to meet the needs of times, the needs of consumers, the needs of modern young people and the needs of children. So, we cannot let the children only know KFC, McDonald's, pizza from childhood.We should let them know the traditional Chinese food which is green. No harm to children's bodies. In 1895, Beijing Daoxiangcun settled in Qianmen Guanyin Temple and began its dreaming journey. After more than 100 years, Daoxiangcun is now actively sensing the pulse of the times and opening up a new situation of development. Bi Guocai: The changes of the market have been obvious since 2012. In addition to the ways of franchise and dealers, now Beijing Daoxiangcun relies on further break through sales channels, production should be more mechanized, scientific and innovative. In the course of hundred years’ dreaming, Beijing Daoxiangcun has demonstrated its strong vitality, never forgetting craftsman’s spirit and corporate accountability, moving forward in the storm towards dream.
What is Beijing Daoxiangcun relying on now? Relying on consumers, relying on market. And then relying on the corporate culture that the company implements, and the craftsman’s spirit of the employees. The same piece of cake made out, like the cake here, one is shape, one is quality, the other is without impurity and foreign object inside. We use X-ray machines to check for impurities and foreign objects. It has reached such level. Dealing with an employee who make a mistake must first understand the condition of their family. Once you punish him, he lose his job and there's no one else working among his family, then will put a burden on society. Therefore, what I think of is that, as an enterprise, Beijing Daoxiangcun, it should bear responsibility for the country. Water benefits everything without fight, that’s almost the same with Taoism. Therefore, we must follow this principle. In order to adapt to the new market changes, it inherits through innovation and innovates from inheritance. Follow the pace of times, sparkle and vibrant with vitality. All new things are created on the basis of the original traditional things. Things that has the essence of history inheritance must not be lost. Recently developed a kind of cake called Snowflake Flaky Pastry the most central is fresh cream, surrounded by Chinese stuffing, and the outermost is the crispy skin, which is a combination of Chinese and western styles ah. 30 yuan half a kilogram, I think is not cheap, but consumers still buy. This example illustrates the way taken by Daoxiangcun is a combination of Chinese and western styles, and opening up, based on reform and change, keeping up with the development of times. The pursuit of quality and dedicated service is the inevitable path to realize the "Chinese Dream", and the obligatory responsibility of Beijing Daoxiangcun. This century-old store is practicing the "Chinese dream" in its own way.
There are many kinds of dream with many standards, and I think it is steadily high. The early dreams of Beijing Daoxiangcun were very low-level, just only more produces and sells, more profits, and more taxes. That was my idea thirty years ago. So my current idea is that your management should be steadily high, your production should be steadily high, your sales should be steadily high, your service should be steadily high, including your customer service should be steadily high. What services are for consumers? Service by heart. We cannot be apple of Sodom anytime. When the market nodded, that means consumers bought, then it is successful. Standing at a new starting point, Beijing Daoxiangcun, like thousands of enterprises, will continue to undergo the baptism and test of the market and strive to spread Chinese culture to all parts of the world.
Now we are working on our own direct export entitlement, and is the best seller in Chinese gathering area. They do not need this piece of cake to eat, but more importantly is to solve their feeling of nostalgia in mind, so we should develop towards such a region. Lead this industry out of the country and develop like a tree, let it flourish, let it can shade the place getting bigger and bigger, bigger and bigger. Making the real things better and better, more and more in line with the market rules, getting more and more consumers’ recognition. This also supports the realization of the Chinese dream.